A lot of responsibility, an adventurous journey, and not for the faint of heart — The new UBS initiative for a strong entrepreneurship

FRASER
2 min readAug 13, 2024

Being an entrepreneur means an emotional rollercoaster ride in both good and bad times: extreme euphoria and deep depression, constantly with your foot on the gas pedal and no breaks — accordingly, entrepreneurs require a special kind of support.

With its immense know-how, extensive network, and experienced advisors, UBS has the perfect resources to help and support clients with a variety of challenges.

Together “for strong entrepreneurship,” as stated in the new “Entrepreneur Bank” initiative by UBS, which was conceptualized and creatively managed in collaboration with our office in Zurich.

The 360-degree activation, which includes three 15-second films, among other things, can be seen already on social media, print, and owned media channels.

This is in addition to numerous entrepreneur partnerships, platforms, and national events such as the SEF, the SVC, the Top 100 Swiss Startup Awards, and the UBS Entrepreneur Congress as well as regional UBS events for customers and entrepreneurs, which provide excellent opportunities for targeted networking and knowledge sharing.

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FRASER

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