Berlin, March 17, 2024 -With Christiane Wiemann, FRASER is bringing an experienced, versatile strategist into the management team.
As Managing Director Strategy, she will be responsible for the strategic product of the young creative agency from tomorrow. She will dedicate herself to the further development and expansion of the client base.
These include companies from the financial sector such as USB and Commerzbank, but FRASER also supports major brands from the health & beauty, food & retail, technology, sports, energy, and automotive (e.g. Ferrari) sectors.
Christiane Wiemann worked for many years as Head of Strategy at plan.net/Serviceplan in Munich. There she built up a successful strategy department for the digital agency, which later became part of the Serviceplan Consulting Group.
The young mother completed this career step part-time, which FRASER will also enable her to do. During her time at Plan.net, she and the team were also awarded an Effie for their Durex youth campaign.
For the past seven years, Christiane Wiemann worked (also part-time) as Strategy & Innovation Lead at the Hamburg agency East End Communications, where she was part of the lead team and managed the integrated strategy consulting in the area of brand experiences for key accounts.
Before the birth of her son, Christiane Wiemann was Planning Director at Grey in Munich, after gaining her first strategy experience as a Strategic Planner at DRAFT FCB Hamburg from 2007 to 2011 and working on a variety of Beiersdorf accounts such as Nivea for Men, Nivea Bath Care, and Nivea Beauté.
Before this, the trained advertising manager worked as a consultant at agencies such as EURO RSCG (now: HAVAS) and Brand Factory, both also in Hamburg.
“I appreciate the power of the interplay between creation, consulting, media, and tech. This results in powerful creative marketing plots that can include everything that makes sense and is fun — not “just” classic or event or digital — but the right, individual mix for each project, client, goal, and/or budget. Hardly any other agency can currently offer this and it makes FRASER highly attractive to me,” says Christiane Wiemann.
“We find it exciting that Christiane, who has overseen several important evolutionary steps for agencies in her career, has decided to join FRASER and is now bringing her expertise to our clients,” says Benjamin Baumann, Founder and CEO of FRASER. “She has a wealth of industry experience and a broad portfolio that covers brand, target groups, communication, innovation and product development, digital, experiences and creative research.”
