Berlin-based digital creative agency FRASER becomes lead agency of New York Pizza. The Dutch chain New York Pizza set out at the end of 2021 to conquer the German market. The delivery service already has 40 branches in Germany and is on a strong growth course.
In addition, the company is now bringing FRASER on board as the lead agency, primarily to sharpen the brand’s positioning in the German market and to efficiently increase sales with various measures, such as performance marketing. In the process, the unique selling points of the delivery service will also be brought into focus: high-quality ingredients, proprietary recipes and dough varieties, as well as the special “Original New York Pizza Style”, which no other pizza service can offer.
With it, a broad-based campaign developed by FRASER is now being launched on Google, Meta, OoH and other social media platforms. The agency is not only responsible for the creation, but also for media planning, MarTech, data analytics of the individual campaign elements throughout the entire purchase decision process. The aim is not only to generate leads, but also to gain valuable insights for future marketing campaigns.
Johannes Schuster, Director Development & Growth, says: “With FRASER we now have an agency partner who not only masters creativity and data in equal measure, but also has a high level of food expertise.”
New York Pizza is FRASER’s third client in the food segment. The Berlin-based agency has already been serving the Swiss Selecta Group as a lead agency in its 16 international markets for one and a half years and has been responsible for all digital communication activities of the Italian restaurant chain L’Osteria since 2020.
Most recently, FRASER attracted media attention with the campaign ‘UBS — A bank like Switzerland’. As part of the integration of Credit Suisse Bank into UBS, a major UBS marketing campaign was launched in Switzerland at the beginning of October, which FRASER creatively designed and implemented. The agency had already opened a second location in Zurich in August.