FRASER launches cybersecurity-focused campaign to promote upcoming Command Control Summit

FRASER is the strategic and creative lead agency of Command Control 2020 (organised by Messe München), the most important Cybersecurity Summit in Europe.

If you check the news on a daily basis, there are huge chances you will find some headline, video or picture talking about some big hack, data leak or some cyberattack that happened without anyone see it coming.

Cyberattacks are often a thing business owners and executives have in the back of their minds-almost to the point that it doesn’t seem real. But it is real, it’s tangible and it happens more often than expected. The last thing an organisation needs, or a professional in any case, is not to act in front of these threats.

This reality was the starting point for FRASER to create and develop a worldwide campaign to help the team of Command Control launch and spread the word about the upcoming Command Control Cybersecurity Summit that will take place in Munich in March 2020 at Messe München.

By collaborating and working together both from a strategic and a creative point of view, agency and client brought to life a campaign targeted to CISOs, Security Officers, Risk Managers, Data Protection Officers and CEOs.

The campaign aims to first confront the audience with bold bursts of information concerning how dangerous cybercrime truly is nowadays. A unique opportunity to motivate the audience and to show how empowering cyber security can be and what a great asset it is. The campaign positions Command Control 2020 as the place to be for the global community.

The campaign started a few days ago with some guerrilla actions in the context of the latest edition of Bits&Pretzels. It will be deployed across different digital touchpoints (Facebook, Instagram, LinkedIn, Twitter and the Google network) as well as digital out-of-home placements in airports across the country, where big screens will be ‘hacked’ to impact audiences with the message of the campaign, as well as through a very detailed editorial content plan for the next 6 months.

The campaign messaging works on three different levels that act as containers of content: global foresight, business impact and professional growth. The main message that stitches together the campaign across the different executions and stages is Take Back Control.

Command Control works as the starting point for anyone who does not know how to tackle security. For all that have problems to implement security properly. For all who want to show how they did it successfully. That makes the Command Control really unique and a must for everyone.

CREDITS
Client: Messe München
Brand: Command Control 2020
Sector: Technology
Industry: Trade Shows
Agency: FRASER GmbH (fraser.berlin)
Head of Strategy: Izabela Ryszkowska
ECD: Fernando Barbella
Creative Team: Oliver Schnitzer, Leo Zhao
Business Director: Daniel Rajkovic
Client: Holger Lehne (Head of New Brands/Products/Services), Katharina Keupp (Project Manager), Corinna Künstner (Project Marketing Manager)