FRASER showcases UBS's contribution to systematic talent promotion

In its home market of Switzerland, UBS has been committed for decades to promoting education, sports, culture, entrepreneurship, and sustainability. Together with various partner organizations, current and future generations are supported in realizing their full potential.

In the new marketing initiative that has just been launched, UBS and FRASER of Switzerland present an emotional cross-section of all five focus areas: education, sports, culture, entrepreneurship, and sustainability. The journey of six real talents to the top is highlighted. In addition to aptitude, discipline, and perseverance, long-term partners who recognize and systematically promote their talent are also required.

The communication campaign runs on TV, cinema, digital, and UBS-owned channels.

In addition to the two 45-second hero films, six 10-second films delve into individual UBS engagements. Print implementations celebrate Swiss success in current achievements and are complemented by regional elements.

The campaign highlights the motto ‘Every talent deserves a chance’. This way, talents flourish into top performances, great emotions become shareable, and the Swiss population is united with positive momentum.

With this, UBS provides additional reasons why it is ‘A Bank for Switzerland’. As a reliable and long-standing partner, UBS has been investing in systematic talent promotion for decades.