Gabriela Raith becomes Managing Director of FRASER of South Africa

The Berlin-based creative agency FRASER appoints experienced business and brand expert Gabriela Raith as the Managing Director of its South African studio.

As the Managing Director of FRASER of South Africa, a studio founded in
February that is rapidly growing with clients from across Africa, Gabriela
Raith will be responsible for further developing both the team and client
base.

Born and raised in Namibia, Gabriela was involved in her family’s food
production business from a young age, learning entrepreneurial thinking
and action early on.

After completing her studies in economics and management, strategy and
marketing, as well as film and multimedia in Cape Town and Edinburgh,
where she earned an MBA among other qualifications, she founded and
managed various companies in the media and retail sectors.

Throughout her career, Gabriela was responsible for the development and
integration of South Africa’s leading e-commerce platform and managed
Africa’s largest airshow as well as the family expo for Bank Windhoek, both
of which attracted large audiences. She also successfully implemented the
digital growth strategy for Gondwana Collection. Other milestones in her
career include securing long-term contracts with global brands like BMW,
SPAR, and Puma.

“We are very pleased with the development of our studio in Cape Town —
just six months after the start, we have already built a ten-person team
that collaborates well with our studios and clients in Europe. This clearly
demonstrates the excellent talent market and our model of cross-location
project collaboration. At the same time, we are in promising talks with
South African and African companies in sectors such as sports,
telecommunications, and retail,” says Benjamin Baumann, Founder and
CEO of FRASER. “All these potentials can now be realized with Gabriela
from both sides. She has repeatedly proven how to successfully build and
expand agencies.”

“With my extensive brand expertise in the European and African markets,
along with a vast network across regional and continental borders, I can
support a young, increasingly international company like FRASER in both
solidifying its positioning in South Africa and exporting projects from
here,” adds Gabriela Raith.