New project with comdirect: Bürgeramt = Achraf + Reezy + The Icon League

We are bursting with pride to introduce you to comdirect’s brand new collaboration with fashion genius Achraf Ait Bouzalim from 6PM and rap star and producer Reezy as team “Bürgeramt” in the new ICON LEAGUE.

The new soccer league founded by soccer icon Toni Kross and internet star Elias Nerlich promises a game full of action, entertainment, and interactivity — and we’re right in the middle of it!

With a teaser campaign that has set the city abuzz with OOH motifs in Hamburg, Frankfurt/Main, and Berlin, we’re bringing the pulse of the times straight to the outside world!

But this is just the beginning: stay tuned for more activations, exclusive content, and more for future comdirect customers.

“Anyone who looks at the incredible success of Achraf, who completed a banking apprenticeship — a successful young entrepreneur and fashion designer from virtually nothing, who sold out a 15,000-piece collection in just a few minutes and who is celebrated like a pop star by Gen Z, to which he himself belongs — will immediately see the ideal fit in the partnership he is entering into with comdirect,” said Benjamin Baumann, our founder and CEO.

“As a young creative agency, we are particularly pleased about this! I also think that this example shows that agencies don’t need to set up special units or another agency brand to understand Gen Z and realize concepts.”

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More info: comdirect.de/buergeramt