Welcome to NUCLEO!
Originating from Latin, the word Nucleo translates as the “core, a unit, group, team.” And we at FRASER, aspire to do just that. We showcase the core of our competency of unlocking the potential of zeitgeist communication, not only with our current clients, but with future ones and our fellow members of the marketing industry.
To achieve this, here is the first addition to our weekly newsletter. We publish interesting content that we hope our readers will find valuable, that focus’ on the four pillars that we use in our work every day:
☵ Strategy and Creative Mix
How AI helped turn the Internet into an echo chamber. Deep mind researchers analysed how different recommendation algorithms can speed up or slow down both "filter bubble" and "echo chambers" phenomena, which the researchers define separately. Echo chambers, they say, reinforce users’ interests through repeated exposure to similar content. Filter bubbles, by comparison, narrow the scope of content users are exposed to. ☛ Read more
The Rise Of The Data-Driven Marketer. Consumers are becoming increasingly picky about the messages they read and the products they buy. In response, marketers have to create personalised messages to attract and retain customers - and that requires data. The wave of digital channels and shifting consumer behaviour has forced marketers to collect and analyse data to thrive. ☛ Read more
☵ Product is Communication too
Our hyper-connected lives have been rewired for the digital age. These talks explore how the Internet and social media are shaping our relationships, personal lives and sense of self. Learn more about what the data from your smart devices reveals about your sleep schedule, TV binges and even your tooth-brushing habits — and how tech companies could use it to target and profile you. ☛ Watch here
Creating experiences where people can touch… see and feel the potential of the world we’re creating. Do we want a world where intelligent machines patrol our streets, for instance, or where our genetic heritage determines our health care? ☛ Watch here
☵ Digital Marketing as Sales
One of the biggest advantages of a digital product is instant gratification. The consumer can immediately dig in and enjoy the product they purchased while they’re excited about it. If you’re in tune with your prospects’ problems and have a digital product that gives them the solution to that problem, conversions can be really high. ☛ Read more
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth. ☛ Read more
☵ Merging Editorial + Campaign Content
Empowering Latin American women through sport. Almost half (47.8%) of adult Latino women report they never engage in any leisure time physical activity, compared with just 29.2% of non-Latino white women. To push against these barriers, Nike launched "Juntas Imparables" (Unstoppable Together). The campaign, the first Just Do It execution for Nike Women in Mexico, encouraged women to team up in groups of up to four and get physical. ☛ Read more
Better Together: why your content marketing campaigns & always-on programs should work in harmony. Regardless of industry or niche, nearly all B2B marketers -91% to be exact- are focused on leveraging content marketing to reach, resonate and inspire audience action. ☛ Read more
