Welcome to Nucleo number 22, focusing on our core competency of unlocking the potential of zeitgeist communication and the four pillars that make us different. We really hope you find value in this content we selected for you!

☵ Merging Editorial + Campaign Content

‘The 1619 Project’ from the New York Times examines the legacy of slavery in America. To recognise the 400th anniversary of the arrival of the first Africans in what would become the United States of America, The New York Times is launching what it’s calling The 1619 Project, a 3-month editorial series anchored by a special issue of The New York Times Magazine, devoted to slavery’s history and legacy in America. ☛ Read more

Why every company needs to think like an entertainment company. Netflix and other media companies are not alone in seeing the future of consumption in the convergence of content, gaming, and interactive services. In fact, every company in the future will need to think and act like an entertainer. ☛ Read more

☵ Strategy and Creativity Mix

Heinz made a ketchup bottle adorned with Ed Sheeran’s tattoo. British music superstar Ed Sheeran is a big fan of Heinz tomato ketchup - he recently starred in a TV spot for the brand after he sent it a direct message about an ad idea, and he has a tattoo of a ketchup bottle on his arm. Now Heinz has repaid the compliment by creating a limited edition ketchup bottle in homage to Sheeran’s tattoos. ☛ Read more

Droga5’s 1st work for MINI, starring Matt Dillon, isn’t an ad and features no Minis. The automaker and its new agency debuted Nimic, a 10-minute short film starring Matt Dillon, at the Locarno Film Festival in Switzerland. The film also stars Daphne Patakia as a woman Dillon’s character ominously crosses paths with on a subway. While sponsored by Mini, the short features no appearances by any of the automaker’s models. The brand’s sole visible connection to viewers is in the credits. ☛ Read more

☵ Product is Communication too

Rice Krispies found a sweet way to comfort autistic children on the First Day of School. For the one in 59 children who are diagnosed with autism spectrum disorder, school and other public places may feel like a sensory overload. With that in mind, Kellogg’s Rice Krispies Treats has partnered with Autism Speaks to create Love Notes: textured, heart-shaped sensory stickers designed to provide comfort to children who respond positively to tactile experiences. ☛ Read more

Facebook rolls out pop-up cafes offering free drinks and privacy checkups. Facebook is looking to take the initiative in the social media privacy debate by opening a network of pop-up cafes around the UK. Each will offer patrons free drinks and a privacy checkup, to help assuage consumer concerns about their privacy online. ☛ Read more

☵ Digital Marketing as Sales

Disney preps marketing blitz as it takes on Netflix in streaming. Disney is readying a marketing blitz as it prepares to launch Disney+, its video streaming service that aims to take on Netflix and Amazon Prime Video. Disney CEO Bob Iger said the company would be treating the launch as its most important in 15 years, with a marketing plan to match. That will include both “digital and analogue” activity, as well as “significant” support on Disney’s own platforms. ☛ Read more

Nike is entering the subscription business with a kids’ sneaker club. The launch comes just as the back-to-school season is in full force. There’s momentum in Nike’s kids business, which has grown revenue 11% over the past year on a currency-neutral basis. They said kids is one of the fastest-growing categories on Nike.com ☛ Read more